Britannia to launch more lunch products in India
Known more for its biscuit maker in India Britannia has gone under major metamorphosis and wants to explore more. Britannia wants to be more of the snack brand instead of just staying as a biscuit brand in India and change. Today changed environment has forced Britannia makers to become more of the foods company and improve the food market. As stated by the Managing director Vinita Bali she said that Britannia has been slowly moving from side of plate to the center.
Britannia Makers will be launching a range of breakfast instead of being just a snack brand and become a breakfast brand soon. While being with the correspondent here Bali had asserted with something different spoke about her ideas with Britannia breakfast. Britannia has not be looking for foods but some range of foods with oats and matches with slogan of Britannia “eat healthy Think Better”. India has been developing and people are searching for convenient options along health concerns with easy ways.
Vinita felt that the addition of oats in Britannia will be company’s offerings in the breakfast product category. A range of breakfast products has been launched and has been under Healthy start and includes four variants. Four variants have already been tested in the Mumbai market just some few months ago and will be launched in south soon. The four variants includes plain strawberry savory and multi grain porridge of oats and has been having growth rated of 25-30%. These breakfast will change some of the breakfast habits and some of the lifestyles in the Indian society.